Search Engine Optimization

In business, exposure and visibility is everything. The digital world is no different, your business and brand should move along a path to increase visibility online. As potential customers search for you, your product, or service surely you’d like to be one of the first options they see. SEO, or search engine optimization is the process of enabling your website to become more visible to search engines. In short, it is how well your website will rank vs competitors in unpaid/organic search results. Our goal at Impression Analytics will be to enable a light weight website according to SEO guidelines. We’ll also enable quicker loading times and prevent loading time-outs (a major reason websites lose potential customers!). Coupled with guidance regarding social media, public relations, and content creation you’ll be ranking highly in no time!

Improve Your Search Engine Ranking

Steps will be taken to organically improve website ranking over time and ensure that no penalties arise as a result of inorganic SEO manipulation. Examples of this include hidden links, hidden content, over use of keywords, duplication of content, robots.txt blockers, among others. As you shop around, do be weary of SEO providers that promise quick ranking improvements. These are often inorganic techniques that will have short-term impacts and long term negative consequences.

Quality Auditing

We’ll first audit the website, and develop a step-by-step plan to resolve any issues pertaining to search engine optimization. Impression Analytics will ensure that best practices are followed and are in line with Google’s and other search engines expectations. This will ultimately relay information more easily, resulting in more visitors and potentially increased sales.

Crawling and Indexing

Ensure that your website contains sitemaps that are easily navigated by Google’s crawlers. These are essentially robots that continuously scan over websites so that they may be adequately referenced in Google’s search engine.


Prior to beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Impression Analytics caters to clients who require an intensive, full-service approach to search engine marketing. In order to maximize your SEO efforts, clients should also be mindful of integration with effective digital marketing, content creation, customer engagement, and positive public relations.


Determine Target Market demographics of potential customers; this will enable effective use of your budget moving forward.


Website optimization refers to all measures that can be taken directly within the website in order to improve its position


Determine significant keywords for your industry. This is done using Google’s Keyword Planner, SEM-Rush, or Word-tracker; strive for one web page or article per significant keyword.


Monitor changes in Audience, Customer Behavior, Conversions, and Real-Time conversions

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

Why is SEO Beneficial to Your Business?

Search Ranking

The majority of websites are found through search engines. Let's get your website fully optimized and get your business found!

Major Search Engines

96% of Internet users begin their Web search through a major search engine such as Google or Bing.

Effective Keywords

SEO requires appropriate keyword research to enable you to connect with potential customers searching for your product or service

342 billion Search Results

In January 2018, more than 17 billion searches were performed with 352 billion results

Rank Higher

Effective optimization will enable search engines to better follow your website and enable more visitors to your site

Consumer Perception

Consumer perception is that the higher a Web sites is ranked, the better the company is

Search Engine

We’ll make it easier for your customers to find you! Improve your online visibility today and grow your business!


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