Steps will be taken to organically improve website ranking over time and ensure that no penalties arise as a result of inorganic SEO manipulation. Examples of this include hidden links, hidden content, over use of keywords, duplication of content, robots.txt blockers, among others. As you shop around, do be weary of SEO providers that promise quick ranking improvements. These are often inorganic techniques that will have short-term impacts and long term negative consequences.

Quality Auditing

We’ll first audit the website, and develop a step-by-step plan to resolve any issues pertaining to search engine optimization. Impression Analytics will ensure that best practices are followed and are in line with Google’s and other search engines expectations. This will ultimately relay information more easily, resulting in more visitors and potentially increased sales.

Crawling and Indexing

Ensure that your website contains sitemaps that are easily navigated by Google’s crawlers. These are essentially robots that continuously scan over websites so that they may be adequately referenced in Google’s search engine.

Prior to beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Impression Analytics caters to clients who require an intensive, full-service approach to search engine marketing. In order to maximize your SEO efforts, clients should also be mindful of integration with effective digital marketing, content creation, customer engagement, and positive public relations.